About

Adam Hindhaugh

Founder and Creative Director

At Bydesign, we help ambitious brands stand out from the crowd—with a clear, compelling, and differentiated brand narrative.

Founded by Adam Hindhaugh—former CPO, Creative Director, and brand strategist. After years leading global brand transformations at high-growth tech companies, he asked himself: What does meaningful work really look like?

The answer shaped everything we do. Our name is our ethos: made deliberately, not by default. We believe the most impactful brands are built by design—with clear thinking, bold creativity, and a distinctive point of view. Working closely with our clients, we uncover what makes them truly different, shape their story, sharpen their positioning, and bring their brand to life with depth and distinction.

We sit at the intersection of positioning strategy, brand identity, and communication design—blending big-brand thinking with hands-on execution. Whether we're defining a brand's foundation or designing its next chapter, our goal remains constant: to create brands that command attention and drive business forward.

Bydesign is a Consultancy & Creative Studio for people who care about doing things properly—creatively, commercially, and consciously. If you’re ready to build your brand with intent, you’re in the right place.