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"Working with Adam has been really great. He had a good understanding of our brief and interpreted this into a number of really creative and intelligent options, delivering strong branding for Zone Nation. His process and communications are clear and professional - we would definitely recommend."
Systemic failures have left society’s most vulnerable behind. Zone Nation set out to change that—on a mission to unite purpose-driven organisations into one powerful, collaborative community. But to turn bold ambition into action, they needed more than intent. They needed a clear brand, a compelling story, and the creative tools to bring their vision to life.
They were looking for a flexible, hands-on partner to help shape and launch a new business concept—working closely with the founders to define the brand from the ground up, and deliver it end-to-end: from strategy and identity through to digital design and go-to-market execution.
To bring Zone Nation’s vision to life, we engaged a cross-section of stakeholders to uncover critical needs and aspirations, ensuring the brand was built from the inside out. We developed a creative brief that reflected the collective voice of the business and defined the brand’s key characteristics to guide identity development. From there, we explored five distinct creative directions before collaboratively refining the preferred option into a fully resolved and future-ready design system.
Central to the brand is a custom symbol that serves as shorthand for the entire platform. The creative execution merges the letters ‘Z’ and ‘N’ into a cohesive brand mark, representing the integration of diverse capabilities under one unified system.
The design logic depicts independent ‘zones’ fluidly interconnected, symbolising collaboration and unity, and forming a distinct identity greater than the sum of its parts. This visual expression captures the synergy, collective strength, and innovative spirit that define Zone Nation. The result is a brand that feels energised, empowering, and distinctly different—just like the movement it represents.
The brand launch created immediate industry presence, sparking early engagement with partners and accelerating go-to-market efforts. Today, Zone Nation stands as a beacon for care organisations ready to challenge the system and drive lasting change.
