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"Adam took a flicker of an idea and made it sing. He understood what Ruby Pie needed — bold, human and a little bit cheeky — then turned that feeling into an identity that actually works in the real world. The process was collaborative, thoughtful and fast, and the result exceeded my expectations. I couldn’t be happier."
Traditional talent agencies are built on transactions, not relationships. Meryl set out to create something different: an agency that treats talent as partners, not products. The challenge was to build a brand that balanced credibility and commercial sharpness with warmth, integrity, and personality — one that felt bold, human, and unmistakably Meryl.
The strategy combined head and heart. We set out to build a brand that felt as bold and original as the people it represents: one that thinks strategically, acts quickly, and stays loyal through every stage of a career. Visually, we drew on nostalgic 1950s optimism and paired it with a modern editorial sensibility. Every detail was chosen to convey creativity, integrity, and humanity in equal measure.
We built a visual identity that’s unapologetically bold and full of character — anchored by Ruby Pie’s namesake and a brand with real flavour.
At its core sits a monochromatic palette of Ruby Glaze and Custard Cream — simple yet striking, with just enough contrast to make every detail sing. This restraint gave the brand its strength: one strong idea, executed with precision. Halftone patterns and layered textures added tactility and depth, creating a nostalgic, print-inspired feel that nods to classic diner design and elevated by subtle halftone treatments that bring cohesion without losing individuality.
The result is an identity that feels crafted, human, and deliberately playful. Confident in its simplicity. Memorable in its detail. And an aesthetic that leaves you wanting more.
Ruby Pie now stands as a boutique agency that feels intimate, intelligent, and impossible to ignore — a brand that leads with values, not vanity. It’s proof that when you put people before process and ideas before ego, you create something that lasts.
What began as a spark over coffee became a fully realised brand built on originality, empathy, and courage. Today, Ruby Pie doesn’t just represent talent — it represents what the future of the industry could be: human, creative, and built to last.
