The Challenge

Interpac’s challenge wasn’t the product, but how it was represented. Despite developing a first-to-market, patented corrugation system defined by precision engineering and consistently high-quality output, its brand and digital presence failed to reflect this reality. The identity placed too much emphasis on environmental impact, underplaying the technical capability and performance outcomes that mattered most to customers. The task was to realign Interpac’s brand with the true strength of the business; elevating engineering credibility, clarifying technical value, and positioning sustainability as the outcome of great engineering, not the headline.

The Strategy

Our strategy focused on realignment; grounding the brand in the reality of Interpac’s engineering capability and the outcomes it enables. We worked closely with the founder and technical team to distil what truly differentiates the business: cost advantage, operational control, and the ability to consistently produce high-quality board. Rather than leading with environmental claims, we reframed sustainability as a natural consequence of better engineering, clearer processes, and reduced waste.

From there, we defined a positioning that moves Interpac beyond a traditional machinery supplier to a systems-level engineering partner for modern sheet converters. This required a shift in emphasis across messaging, structure, and tone; making complex technology feel clear and credible, elevating performance and quality as primary value drivers, and creating a narrative that could scale across digital, commercial, and investor contexts.

The Solution

We translated the strategy into a focused brand and communication system designed to foreground Interpac’s engineering precision and performance. The core narrative was reframed around three pillars; control, cost, and carbon. With quality positioned as the constant value gain embeded throughout. Sustainability was expressed as an outcome of efficiency and precision, ensuring Interpac’s technical capability and commercial advantage were always the lead story.

The identity system was evolved to reflect this positioning in both tone and form. Visual and verbal elements were built to convey control, accuracy, and engineering confidence; balancing industrial credibility with modern clarity. The result is an identity that feels considered, precise, and robust, mirroring the quality and rigour of the technology itself.

The system was then activated through a new website and a suite of go-to-market assets, including event and exhibition materials, brochures, and technical specification documents. Together, these tools equipped Interpac to communicate clearly, support sales conversations, and enter the market with a brand that now matches the quality of its engineering.

The Impact

The work provided Interpac with a clear, credible platform for growth. With a brand and communication system aligned to the quality of its engineering, Interpac successfully launched into the North American market, securing patents, forming strategic partnerships, and supporting early commercial traction. The clarity and consistency of the new positioning strengthened sales conversations, improved market confidence, and equipped the business to scale