PRODUCT POSITIONING

CRAFT CLEAR PRODUCT MESSAGING THAT WORKS

Uncover and align your customer's needs with the core strengths of your product, and establish a category-killing formula to achieve market-fit.

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Diligent business leader

Is your product messaging getting lost in "the noise?"

  • You're failing to connect with customers.
  • You can't communicate a clear advantage.
  • You're struggling to get quality leads.

Product Positioning is the process of establishing what you're known for in the mind of your customers with carefully crafted value propositions & messaging.

User Research Map
USER RESEARCH

Uncover your customers' unmet needs

Uncover your target buyers' discrete jobs, pains, and gains with a diligent experience mapping process that connects you directly to your customer needs.

  • ✔︎ Gain unique insights.
  • ✔︎ Discover new opportunities.
  • ✔︎ Make informed decisions.
MARKET RESEARCH

Understand THE COMPETITIVE LANDSCAPE

Develop a true understanding of your existing or desired market category with a comprehensive analysis of direct and in-direct competition.

  • ✔︎ Establish a unique selling proposition.
  • ✔︎ Benchmark your capabilities.
  • ✔︎ Discover threats & opportunities.
Test tube analysis
Product Market-fit Gravestone
VALUE PROPOSITION

Create killer value propositions

Design, test, and deliver clear and compelling messaging that directly targets your customers' most pressing and essential jobs, pains, and gains.

  • ✔︎ Make value visible, tangible & measurable.
  • ✔︎ Get your teams and business aligned.
  • ✔︎ Minimise the risk of a flop.

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