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Product Branding is the development of a distinctive identity and experience that uniquely differentiates a product from others in its category.
Set the foundations of your product by evoking a visual image in the mind of your customers - that they will recall when talking or thinking about the brand.
Think of your product as a person and establish ways of communicating with customers that resonate throughout every brand engagement.
Create a healthy obsession around a meaningful problem to solve - with the development of product principles that align with your core purpose & values.
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